White Label Agreement Definition


    White-label products are made by a third party, not by the company that sells them, or even, necessarily, by marketing. The advantage is that a single company does not have to go through the whole process of creating and selling a product. A company can focus on manufacturing the product; another on marketing; and another can focus on selling, each according to their expertise and preference. The main advantages of the white label brand are that it saves companies time, energy and money in terms of production and marketing costs. Private label brands have become increasingly popular, suggesting that consumers are becoming more price sensitive and less loyal to their preferred traditional brands. In many countries, the growth of own-brand brands is hurting the market share of national brands (manufacturers). White Label Digital Marketing is very different from white labeling a product for Walmart, that`s for sure! It is not that the customer picks up a product, puts it in his basket and extracts it. In the digital world, white labeling is when your company acquires the services of a white label company and presents them to the customer under your brand name. Costco (COST), the U.S.-based storage club operator, with its Kirkland brand with private label products, is a large retailer that is creative with branding. Does this mean that Costco manufactures all the Kirkland products you see on the shelves? Not at all. They simply enter into contracts with various manufacturers who have agreed to let their products end up in Kirkland`s packaging.

    A white label agreement is a contract between a dealer and a manufacturer. This agreement regulates the production of products by the manufacturer and also determines the correct application of the dealer`s brand. A white label agreement contains specific and detailed provisions that state that it may not be in the company`s interest to manufacture its own products, particularly where the company`s objective is to provide consumers with a wide range of products. In some cases, a white-label agreement is not required, as retailers only sell products made and branded by other companies. Sometimes, however, it is necessary to use white labels. 1. Some definitions. (a) “active subscription,” a subscription activated by an end user. (b) “affiliate” in relation to one company, another entity that controls, controls or controls the former. (c) “confidential information,” this agreement and all schedules (including pricing), changes to this agreement; non-public parts of the Service, documentation and other written or electronic information that are (i) confidential and/or proprietary or that are accompanied by a written notification that such information is confidential and/or proprietary, or (ii) are not identified or accompanied by a message indicating that it is confidential and/or proprietary, but which, if disclosed to third parties, could reasonably compete with the owner of that information.