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How to avoid ‘greenwashing’ — NSI Webinar March 21

Communications and marketing — and how to avoid “greenwashing”– are topics to be discussed at an upcoming Niagara Sustainability Institute (NSI) webinar.

Guest speaker Laura Dunkley, principal at L. Dunkley Communications, will explain:

  • The language of sustainability and establishing communications goals
  • Avoiding “greenwashing”
  • Tips on how to increase the effectiveness of your ‘Green’ initiatives using both public relations and marketing tactics

The March 21 program is from 11:30 a.m. to 12:30 p.m. Registration is $15 (free for members of the NSI network).

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