Communications and marketing — and how to avoid “greenwashing”– are topics to be discussed at an upcoming Niagara Sustainability Institute (NSI) webinar.
Guest speaker Laura Dunkley, principal at L. Dunkley Communications, will explain:
- The language of sustainability and establishing communications goals
- Avoiding “greenwashing”
- Tips on how to increase the effectiveness of your ‘Green’ initiatives using both public relations and marketing tactics
The March 21 program is from 11:30 a.m. to 12:30 p.m. Registration is $15 (free for members of the NSI network).